In June of 2019, Purdue Northwest’s Steel Manufacturing Simulation and Visualization Consortium (SMSVC) gained its second new member of the calendar year, as Gerdau was accepted for membership.
Discussions between Gerdau engineers and SMSVC and CIVS Director Dr. Chenn Zhou, at the AIST’s March 2019 Digital Transformation Forum, on the real-world benefits of simulation and visualization technologies to the steel industry, led to an invitation for Gerdau to visit and tour the CIVS facilities. In May, the Gerdau team of Joao Gonzaga, Divisional Engineering Manager, Adam Tabor, Vice President of Order Fulfillment, S&OP, IT & Logistics, and Darrel Moore, Vice President/General Manager, Michigan & Indiana, took in an overview presentation of SMSVC history, mission, and activities, and discussed steel industry developments and needs in light of technology advancements.
After congratulating Dr. Zhou on a “very impressive group and projects” and on “the amount of energy and enthusiasm shown by your team members,” Gerdau reaffirmed their interest in SMSVC membership and promptly sought advice on where and how their participation might best be directed in contributing to committee and board membership.
Dr. Zhou in turn expressed appreciation for Gerdau’s “readiness” ethic, observing that “Gerdau’s activities in exploring collaborative opportunities and shared interests with the Steel Consortium have been both efficient and effective. We look forward to adding their experience and insights to several of the ongoing research project topic areas, including the overall safety emphasis that they made clear is of great importance to them.”
Gerdau produces long steel and special steel products for the construction, automotive, commercial vehicle, agricultural and energy markets. The company was founded in 1901 and currently has operations in 10 countries, including the United States, Canada, Mexico, and Brazil, among others. “Gerdau is more than just a steel company,” Adam Tabor shared during his visit. “Our greater purpose is to empower people who build the future, and we couldn’t be more excited to partner with Purdue, and the consortium, to help build the future together.”
The Steel Manufacturing Simulation and Visualization Consortium (SMSVC) is an industry-led, self-sustained consortium that was launched in 2016 through a US Department of Commerce, National Institute of Standards and Technology (NIST) initiative aimed at establishing new or strengthening existing industry-driven consortia to promote advanced manufacturing. The SMSVC is housed at Purdue University Northwest’s Center for Innovation through Visualization and Simulation (CIVS) and encompasses steel producers, raw materials and energy/utility suppliers, and steel users.